Prefix Appended – The Awl

“Whereasthemega-machineoperatedbyviolentmeans?

—?

forciblydivorcingthehuman-cogsofidentityandabsorbingtheirproductiveandcreativeenergiesthroughwageorslavelabor?

—?

themega-algorithmdoublesbackandpromisesyoureunificationwiththisalienatedselfthrough‘authentic’(or‘creative’or‘social’)workcompletedonyourowntime。

Wearesoldadesirablenarrativeaboutthewealthofnetworks,decentralizedproduction,cognitivesurplus,collaborativeconsumption,socialengagement,andinstantconvenience。

Thetechno-utopicdiscoursesofemancipationandcommunitythatsurroundthetechnologiesandsociopoliticsthatmakeupthemega-algorithmserveasaneffectiveideologicalveil,whichshroudsthepracticesofexploitationandcontrol。

Don’tthinkofyourselfasanoverworked,underpaidlaborertryingtohustleforapaycheck。

No,you’reactuallyanentrepreneurialindividual,buildingyourpersonalbrandandfinding(ormaking)yournicheinthemarketplace。